50 per cent of consumers say no to plastic

UK consumers reject single use packaging

New research reveals that 67 per cent of shoppers will try to avoid plastic packaging where possible.

The study, conducted by Aquapak, a polymer producer which enables the creation of environmentally friendly multi-functional materials showed that the majority of consumers are not aware that there is alternative packaging available. 

When it comes to the environmental harm caused by plastic, 58 per cent of consumers said that it is plastic breaking down to microplastics in the ocean and harming wildlife which concerned them most. This was followed by plastics going to landfill (24 per cent) and being incinerated and causing more pollution (12 per cent).

Aquapak has developed HydropolTM, which is biodigestible, non-toxic, dissolves in water, and is marine safe. It biodegrades safely or can be recycled/recovered, and yet still provides the much-needed functionality required to ensure products reach consumers in perfect condition, offering an alternative material for the armoury of packaging designers and producers.